Thursday 19 November 2015

Exclusive Renil's Interview on Taxi-Aggregator


YatraGenie: Taxi-Aggregator Model in Danger of Collapse :



YatraGenie: Taxi-Aggregator Model in Danger of Collapse
Here’s a surprise: A CEO bold enough to talk a deep flaw in the Indian taxi-aggregator business—and why it needs to be fixed quickly.

Hand to our hearts, if any of us (taxi aggregators) say we are changing the lives of drivers, we’d be bullshitting,” says Renil Komitla, President and CEO, YatraGenie.

That isn’t the sort of thing you hear every day. In fact, it’s the kind of thing you never hear in a market jacked up on investor money Red Bull--let alone from the CEO of a tech-transport company.

But that’s just the sort of straight-shooting person Komitla is.


So just who is this man and why should you listen to him?

Here’s why: Because Komitla knows the travel business. YatraGenie isn’t Komitla’s first brush with the transportation business. Years ago, before tech-transporters became a fad, Komitla set his mind on fixing the transportation problems of his home town, Nellore, Andhra Pradesh. In 2004, he started Komitla Bus Services to ensure that Nellore’s citizens could access good quality bus services.

That’s when he learnt something important: For the most part, transportation in India, isn’t a sustainable business, not at current prices.  

I started Komitla to serve the people of Nellore, to offer them decent bus services. Over the course of 12 years, I’ve personally put in more than Rs 4.2 crore into to keep services running,” he says.

The same applies to the taxi business. And aggregators, he says, aren’t making things worse by lowering prices.

When the flood of investor money dries up, it’s the driver ecosystem that will suffer the most, he says.
We’re beginning to see signs of that. The recent protest s among Uber drivers in India objecting to the aggregator’s revised incentives, shows this.

But he does believe it can be fixed. Here’s how.

What’s the problem with the taxi business, the way it is today?

I don’t know if my peers in Ola and Uber agree, but technology can only play a limited role. The operator, that’s the people driving cabs, have to be in business if anyone else--including end-customers and taxi aggregators, can benefit.

Whether you’re taking about Ola or Uber or YatraGenie, we can only be in business if the underlying layer, that’s the people who run cabs and buses, are healthy and profitable over time.

The problems, we face today, are deep-rooted and are beyond the ability of one person or company to fix. (These problems boil down to unsustainable pricing). Let’s take, for example, a ride from Koramangala to the Bangalore airport. That’s about 33 km. Now, if you take a Meru cab, which charges Rs 19.5 per kilometer (after the first 4 km), you will pay about Rs 770 including taxes. – 50KM, you will pay about Rs 1200 including taxes. Taxis like Ola, Uber, YatraGenie it is about Rs 800.

For the same distance, an operator in the US or another country in Europe, will get paid about the equivalent of over Rs 7,500.

To make things worse, cars cost about 40 percent more in India, diesel costs 20 percent more, and car maintenance is more expensive. Yet, the selling price for taxi services here is almost a tenth of what it is there.

How in this world can an operator be successful? It’s next to impossible.

One of the problems is that the government often fixes the rates. And once fixed, it takes years before they are revisited.

New technology entrepreneurs like Ola, Uber and YatraGenie, make this worse by undercutting prices even further.

Are you saying that the entire cab ecosystem, in its current shape and form, is unsustainable?

Yes, that’s exactly what I’m saying.  It’s not long term, not until we change the pricing mechanism.

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Since taxi aggregators can’t change the prices of cars, diesel or car maintenance, the only way to ensure that drivers can make a sustainable living is to increase the cost of a ride. What number do you suggest?

Realistically, a driver will be able to be happy, and an aggregator will make money, at a price of Rs 26-27 per km.

At that price, a driver will be able to take home about Rs 25,000 to Rs 30,000 and will be able to afford decent education and medical for his kids.

So why don’t taxi aggregators lobby the government to raise prices?

No aggregator has a right to ask the government to up the prices—not when they offer Rs 6 per km!

What you’re saying is in direct contrast to the slew of hoardings claiming drivers can make up to Rs 90,000 a month.

That’s marketing. It doesn’t work. It’s a marketing gimmick meant to get drivers to join an aggregator.

To make Rs 90,000 a month, a driver must make Rs 3,000 a day—and must drive every single day of the month.

To make Rs 3,000 a day, at an average price of Rs 10-11 a km, a driver must drive about 300 km a day! Can you imagine a driver trying to do that in a city like Bangalore?

On average, if a driver is working with a popular tax aggregator, he will probably do about 200 km a day. That’s if he is lucky and is willing to work 12 hours a day.

Even if a driver is this lucky--and works 30 days a month, which assumes they never take a holiday and never fall sick--they will make about Rs 65,000 a month. From that 20 percent goes to the aggregator, leaving the driver with about Rs 48,000. Then they have to pay for diesel (about Rs 30,000 a month), the car’s mortgage, and servicing. They aren’t left with much.


And if you work 12 hours a day for 30 days, well you are going to fall sick!

What are you doing about this, because you are party to the problem?

My model is different. I’m not interested in building a billion dollar business overnight. We want to take our time and build a business that’s both profitable and sustainable for the drivers.

I’m seriously looking at bringing about change. I’m trying to ensure that we start with the transporter. Like, I said, if the transporter is healthy, the ecosystem will work.



Since I cannot go over the pricing cap that the government has set, we have created a package for drivers. Part of the idea behind the package is to ensure that drivers don’t stick to city driving only. if drivers agree to increase the radius in which he is working, they can make more money.

This way we aren’t throwing incentives to drivers. The last thing we want is to create a culture in which we reward people for merely doing their jobs. Incentives should be limited to people who are super stars.

But I’m afraid that, in the last few years, in the rat race to become market leaders, taxi aggregators are spoiling our own people. We’re telling them that we’ll reward them just for doing their jobs. We’re creating problems for ourselves and we’re shooting ourselves in the foot.

Some day or another, if we continue down this path, things will break.
But players like Meru have been in this line of business for some years now. How do you explain that?

I have a lot of respect for Meru. Meru doesn’t make these promises to their drivers. I have to give them credit. And until the other aggregators came along they didn’t have discounting models.

But, that said, at Rs 19.5 per kilometer (the cap that the government has put in Karnataka), the operator is still making a loss.

You said “some day, if we continue down this path, things will break.” Can you make a guess of when?

That really depends on how deep the pockets are of the investors behind the aggregators.

So the question boils down to: When will investors stop investing and this bubble bursts?

My guess is that it won’t go on for too long. Another two years at the most. I say two years because we’ve reached a stage where the two unicorns (Ola and Uber) are literally fighting. A fight, by the way, that isn’t good for all the other players, big and small, who can’t match the throwaways they are offering.

I hope that the investors and the folks running the aggregators realize that when the ecosystem breaks, there will be a lot of people on the road. End consumers will use public transport or autos, but the drivers will be in trouble. Remember, a lot of them have left mom-and-pop stores or other means of employment to drive taxis. When things go bad, it’s going to be hard for them to re-start.

I think the bigger aggregators should have some moral responsibility. A business that runs only on discounts has to stop.

Source:

http://www.cio.in/ceo_talks/yatragenie%3A-taxi-aggregator-model-in-danger-of-collapse

Thursday 24 September 2015

Yatragenie 2nd Anniversary

Yatragenie step its 2nd birthday on Sept 14th. We are very happy to announce that Yatragenie have increased its portfolio in its expansion. Now Yatragenie is proud to announce, footprints in almost 60 cites for cabs and more than 100 localities for Travel bus services. ‪#‎Renilkomitla‬. All our Yatragenie Employees and Drivers attended to the Event. Yatragenie is started with the aim of providing the best and cheapest fares for the travel tickets and integrating online booking to the simplest form. It started gaining popularity among the common crowd through social networking platform. With in an Year into operation Yatragenie is one of the prefered online market place in Bangalore – Vijayawada, Bangalore – Hyderabad and Hyderabad – Nellore sector.Yatragenie teams gathered with full of contentment from different places of Andhra, Karnataka and Telangana. A huge meet with awesome teams created the spirit of joviality at one place.With Newly Launched Cabs




Saturday 22 August 2015

Disruption in Hiring Trends 2015!!


In spite of the fact that “disruption” is frequently considered in pessimistic terms, most CEOs comprehend that advance, development and imagination can be troublesome strengths, everlastingly changing the way individuals think, conduct business and go about their day by day lives.
We feel acquaintance of  the bugathon with contract is a disruption,by abruptly making a group testing event  a fun spot in social media to hang out yet still pay employments for making a profitable input for the company. Acquainting yatragenie’s taxicabs with spread level II urban areas is a disruption which added more adaptability to regular man, to overhaul with the innovation as to transport.
Disturbance can in like manner be a positive impetus when building an association’s administration group. Utilized valuably, it can help guide determination of an applicant and hoist whatever remains of the group. Disruption can fuel motors of development, recognize obsolete standards, and leap forward customary way of thinking and the present state of affairs.
Yatragenie,a travel portal hopes this bugathon would help them in recruiting best talents among the freshers .Best of luck to all contestants!!

About   Yatragenie :


Yatragenie.com, is a travel portal and also widely called as Rural Travel Partner, gives world-class travel experience to the populace of India. As of date, yatragenie.com is covering the greater part of the major Indian cities for bus travel and radio taxi services to certain segments of south India, with a vision to infiltrate into rest of India with a model that is advantageous to the client base and operators. Our organization is ready to extend services into airlines, hotels/inns and logistics administration by end of the financial year 2015-16. Yatragenie.com is one of the quickly developing cab services and bus ticketing organization with a workforce of 750 representatives.

Before the end of 2015, Yatragenie.com is poised set up operations in 100 urban communities and towns. With the expansion of new centers, yatragenie.com will be an one stop destination for both bus and cab travel booking administrations for pan India soon.

Yatragenie,is also a government-licensed radio taxi/cabs operators.Yatragenie.com has introduced taxi rental services across all the districts of AndhraPradesh and Telangana. With this, Yatragenie.com has emerged as one of the largest taxi aggregators covering the smallest to the biggest cities in Andhra Pradesh and Telangana.

Places we cover in A.P: Nellore, Kavali, Tirupati, Vijayawada, Gudur, SriKalahasti, Guntur, Ongole, Chittoor, Kadapa, Vishakapatnam, Vizianagaram, Srikakulam, Rajahmundry, Kakinada, Nalgonda, Eluru, Kurnool, Machilipatnam, Gudivada, Ananthapur,Bhimavaram.

Places we cover in Telangana :Hyderabad, Sanga Reddy, Mahaboob Nagar, Warangal, Khammam, Nizamabad, Karimnagar, Mancheriala,Nalgonda.

Detailed Process For Yatragenie BugAThon 2015

DOWNLOAD APP AND REGISTER TO THE EVENT

Step1:
Participants are requested to download the app from the “”Google app-store”” and are encouraged to participate in the contest on their own.
Step 2:
Upon successful registration each user will get Rs. 100 as a free gift credited to the account,use this amount to book a free cab ride up to 6KM and start creating your bug report on your app experience.
Step 3:
If you still need more credit to create a bug-report on overall app experience start referring friends and for every successful referral,an amount of 100Rs would be credited to your account and use them for bugathon.
Step 4:
Upon successful bug and proof submission,a maximum amount of rs 1000 can be claimed back to the account”.
Example: Goutham has installed the app and got 100 RS credit, he used this money for booking a cab ride in Hyderabad and travelled 6 KM. He then referred 15 friends and got amount of 1500RS credited to his account, he has used 800 RS back for testing cab rides again in his city and sent his bug report along with the booking id of the cab rides that he had taken. We have credited back 800Rs to his account after validating the bugs and the proof submitted.
P.S: A maximum amount worth of 1000Rs can be claimed back to your account if you have used the referral money for bugathon event, a valid proof is must to claim the amount to the genie wallet.”

Note:Only One Bug-Report is allowed per person.

WHO CAN ENTER:

This Contest is open to all individuals who, at the time that they enter the Contest:
  1. Must be a final year (4th Year)students of engineering irrespective of any branch.
  2. Legal residents of India.
CRITERIA FOR SELECTION:
Points will be awarded to the participants for finding bugs and defects in the Application Under Test. The points have been categorized into 4 categories,
  1. Number of bugs and defects
  2. Severity of bugs and defects
  3. Bugs & Defect Description
  4. Test Approach and quality bug reporting through PDF or word format,along with Participant _Name,College_Name,Student ID Number,contact_Details which has to be sent for the mail ID:bugathon@yatragenie.com
Bonus points will be awarded for creativity and distinctness in finding the bugs.
As a part of the BugAThon goodies will be awarded to the person who share the event at best with the hash-tag #YGBugAThon for posting on social media networks like Facebook, Twitter, LinkedIn etc.
All submissions from day1 will be screened in parallel to ensure quality screening from large number of reports that we receive from the competition.
Note:Please submit your bug-reports as soon as possible which helps us to organize next round within short time after the closing of initial screening.
* Results will be announced within short time after the event date is closed in our facebook page.
Upon successful clearance of the first round,the candidate will be processed for final round which will be held at the head-quarters of selected state in the month of September.
Employment offer will be given on the same day of selection at state-level event closing ceremony.
Decision of the evaluation panel would be final.
 CONTEST PERIOD : This Contest commences at 6 am IST on August 24th,2015 and ends at 12.00 am IST on SEPTEMBER 17th,2015.After the mentioned time and date the Contest will be closed and no further entries shall be accepted.

How to register to the event:
Demo Link : https://www.youtube.com/watch?v=x18pl32Fndg

Terms and Conditions for the event

Register Now !! App Link :https://play.google.com/store/apps/details?id=com.yatragenie.activity

Sunday 16 August 2015

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